Annual Report '17

Project Overview

In 2017, United Way World Wide just released their new When We Fight, We Win campaign. Capital Area United Way had just named a new CEO and started the Volunteer Income Tax Assistance program. This year there was also a flood that occurred in Lousiana, which was difficult to raise funds for, because it was not caused by a named storm system.

Key design elements:

• Designed with the new United Way messaging: When We Fight, We Win
• Focusing on the work the organization and volunteers performed during the flood that year
• Introducing CAUW's new CEO, George Bell